Sampath has more than 25 years behind him in the advertising business. Starting his career with Clarion Advertising he has worked in the Creative Departments of storied agencies like Contract, JWT, Ambience and Enterprise. Before starting Streak, he had set up two other ad agencies and was instrumental in creating India’s first charity focussed celebrity time auction company, Buy My Time. His interests outside of advertising include photography, chess and music.
Anupam headed brands at CNBC and CEAT. This brilliant man (he has degrees from UICT and IIT) has done many things life and would have gone on to great things in corporate life before crazy came calling. He left all the glitter and glamour of a dashing job to follow his heart and be an entrepreneur in advertising. Mad man, isn’t he?
Jakes (as he is fondly called) almost got enrolled in a theology school. On his way there, someone preached advertising to him. Religion’s loss was advertising’s gain. He has done everything you can think of in advertising. Including winning all the awards there is to win and being on many award-jury panels. But he is most happy tending to his plants. Or directing films. We call him St. Jakes.
Shonali Shetty is a creative and design strategist with experience across design, digital and brand communication projects in India, USA and Europe. Shonali’s experience varies from global brands such as Vodafone-India, Mastercard-Europe, Zippo-America and Nespresso-Paris as well as more independent yet challenging young brands like CouchSurfing-California, where she led the positioning strategy and brand development work before the brand embarked on a new corporate journey that raised $7.6mil in private investment from Benchmark Capital and Omidyar Network. Her international perspective and closeness to the global design sphere make her experience very relevant to the current glocalIndian consumer.