People

We arestorytellers.

Sampath Kumar
Managing Director

Sampath has more than 25 years behind him in the advertising business. Starting his career with Clarion Advertising he has worked in the Creative Departments of storied agencies like Contract, JWT, Ambience and Enterprise. Before starting Streak, he had set up two other ad agencies and was instrumental in creating India’s first charity focussed celebrity time auction company, Buy My Time. His interests outside of advertising include photography, chess and music.

Aditya Bharadwaj
Business Head

Aditya is a digital storyteller specializing in enterprise-wide brand strategy, creative, and media. Working his way through companies like Viacom 18, and Hindu Business Line, he has developed a strategic mindset combined with operational resolve which helps push boundaries in today's media landscape. His expertise ranging across multiple categories from consumer products to digital media, has earned him the title of 'chief swiss army knife officer'.

Shonali Shetty
Design Strategy Lead

Shonali Shetty is a creative and design strategist with experience across design, digital and brand communication projects in India, USA and Europe. Shonali’s experience varies from global brands such as Vodafone-India, Mastercard-Europe, Zippo-America and Nespresso-Paris as well as more independent yet challenging young brands like CouchSurfing-California, where she led the positioning strategy and brand development work before the brand embarked on a new corporate journey that raised $7.6mil in private investment from Benchmark Capital and Omidyar Network. Her international perspective and closeness to the global design sphere make her experience very relevant to the current glocalIndian consumer.