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Digital Marketing Fundsindiadigital
June 3, 2019

Fundsindia – a leading online Mutual fund platform

Issue

Understanding consumer perception, Usage, and attitude of investing online and Mutual funds as an investment product. Finding trust gaps, ease, and other  factors at play while investing  online vis a vis personal financial  advisor

Intervention

Depth Interactions buyers of  mutual funds – online and  offline Consideration of buying behavior dynamics,  Purchase process, Role of  knowledge, social media  plans with Influencers, class  and status dynamics

Impact

To effectively create ROBO  ADVISORY product Money  Mitr

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