Fundsindia – a leading online Mutual fund platform
Issue
Understanding consumer perception, Usage, and attitude of investing online and Mutual funds as an investment product. Finding trust gaps, ease, and other factors at play while investing online vis a vis personal financial advisor
Intervention
Depth Interactions buyers of mutual funds – online and offline Consideration of buying behavior dynamics, Purchase process, Role of knowledge, social media plans with Influencers, class and status dynamics
Impact
To effectively create ROBO ADVISORY product – Money Mitr
By engaging as your extended marketing team, we focus on creating high-quality, clutter-breaking, on-brand content to scale our efforts to match your vision.
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Aditya Bharadwaj
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