Issue
Understanding consumer perception, Usage, and attitude of investing online and Mutual funds as an investment product. Finding trust gaps, ease, and other factors at play while investing online vis a vis personal financial advisor
Intervention
Depth Interactions buyers of mutual funds – online and offline Consideration of buying behavior dynamics, Purchase process, Role of knowledge, social media plans with Influencers, class and status dynamics
Impact
To effectively create ROBO ADVISORY product – Money Mitr
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Aditya Bharadwaj
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