RCI offers points and weeks’ timeshare owners member-only travel access and discounts for hotels, resorts, car rentals, cruises and more.
But in a post-pandemic world, how do you keep customers/members connected and engaged with the brand and avoid cancellations.
The team executed a brand refresh starting from the logo, website and communication strategy.
Also created a ‘Work from Resort’ campaign to attract newer members and stop cancellations in the post-pandemic world.
The brand refresh not only saw an increase in membership sales but also impacted social metrics across all platforms.
The ‘Work from Resort’ campaign also garnered a lot of eyeballs and is nominated for ‘Campaign of the year’
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