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Digital Marketing Rci
June 3, 2019

RCI- A timeshare exchange company with over 4,300 affiliated resorts in 110 countries

Issue

RCI offers points and weeks’ timeshare owners member-only travel access and discounts for hotels, resorts, car rentals, cruises and more.

But in a post-pandemic world,  how do you keep customers/members connected and engaged with the brand and avoid cancellations.

Intervention

The team executed a brand refresh starting from the logo,  website and communication strategy.

Also created a ‘Work from Resort’  campaign to attract newer members and stop cancellations in the post-pandemic world.

Impact

The brand refresh not only saw an increase in membership sales but also impacted social metrics across all platforms.

The ‘Work from Resort’ campaign  also garnered a lot of eyeballs and is  nominated for ‘Campaign of the  year’

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By engaging as your extended marketing team, we focus on creating high-quality, clutter-breaking, on-brand content to scale our efforts to match your vision.

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    Aditya Bharadwaj
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