Identification of brand challenges to the expansion of the product range in India and recommendations on step changing the licensed product business across all categories.
The core audience of WWE is not one monolithic group but two major consumer segments namely young boys (4-13 yrs) and teenagers (13+). While the younger ones played with WWE products, their older counterparts shared a much deeper association with the brand which they expressed through TV viewing, collecting memorabilia and attending events.
Through various consumer events for each segment, WWE mobilised retail product momentum by driving accelerated off-takes of core products. This was further bolstered by the successful launch of the WWE Loyalty Program at Mumbai COMICON.
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