How LOOP transformed brand recall and sales velocity for 42 Estates’ flagship project.
42 Estates launched Queen’s Square Villas in Bangalore with strong fundamentals: prime Sarjapur location and premium construction. But sales velocity was lagging. Brand visibility in the micro-market was low, campaigns created awareness but rarely converted into site visits, and the pressure on timelines was building.
Built complete project identity: naming, positioning, and branding system.
- Designed sales-focused content assets: brochures, films, and digital creatives.
- Deployed performance marketing campaigns integrated with CRM tracking.
- Revamped on-site sales experience with signage and branding to improve conversions.
- Applied LOOP cycles to test and optimize ad campaigns monthly
- Tagged every lead in CRM for transparent reporting to the developer’s sales team.
- Delivered consistent storytelling across digital, print, and on-site touchpoints.
- 81 villas sold out in 24 months (vs. 36+ months category average).
- 90% of site visits driven by performance campaigns.
- 30% lower CPL than previous campaigns.
" From identity to sales engine, Streak helped Queen’s Square stand out in a crowded market. LOOP kept campaigns fresh and consistent — and it showed in results. "
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