Affordable home improvement was often buried in search results. Shoppers, especially
women, wanted stylish yet budget-friendly décor and organisation solutions, but discovery
and inspiration were limited.
Researched shopper priorities: Everyday Improvers, First-Time Nesters, and Deal Driven Decorators.
Identified a need for curated, affordable, and easy-to-browse selections.
Developed a store layout to make home décor and organisation discoverable, aspirational, and actionable.
Curated products: vases, cloth organisers, paintings, lighting, curtains.
Smart filters: Budget Sort, Room-Based Categories, and Shop by Purpose.
Design cues: bright, approachable layouts guiding users to explore and act.
+38% category visibility vs previous quarter.
+52% engagement lift with affordable décor & organisers.
1.6× add-to-cart rate increase.
10–12% conversion rate vs category average 7–8%.
₹1,200 average order value.
" Streak gave us speed and scale without compromising quality. Their LOOP workflows kept us ahead, every single day. "
Our team will get in touch with you within 48 hours to kickstart our collaboration.