While Home Luxe offered premium products, visibility was low (12%), and session depth
was shallow. Shoppers wanted an inspirational, curated experience, not just functional
listings.
Conducted user research to understand aspirations, style preferences, and purchase behaviour.
Identified the need for curated inspiration, premium storytelling, and discoverable luxury.
Reframed the store to combine lifestyle storytelling with product curation.
Designed the Minimalist Elegance look with curated halos and seamless navigation.
Highlighted premium categories and products in aspirational, lifestyle contexts.
Ensured easy discovery while maintaining a premium, aspirational tone.
+241% visibility vs previous design.
+79% engagement increase.
+127% conversions.
Users described the store as “easier to explore, aspirational, and trustworthy.”
Framework scaled for Kitchen Luxe and Home Gifting.
" Streak gave us speed and scale without compromising quality. Their LOOP workflows kept us ahead, every single day. "
Our team will get in touch with you within 48 hours to kickstart our collaboration.