How LOOP built trust, credibility, and scale for Buyceps during COVID.
India’s health & nutrition supplements market was fragmented, dominated by global players, and riddled with authenticity concerns. During COVID, demand surged, but no platform filled the gap for trust and accessibility. Buyceps aimed to become that platform.
- Created the “Buyceps” brand identity and positioning.
- Built an educational and community-driven content system.
- Optimized digital storefronts and ran owned-channel campaigns to reduce aggregator dependency.
- Weekly storytelling around product authenticity and safe usage.
- Scaled performance marketing while building a loyal fitness community.
- Leveraged influencer partnerships to accelerate credibility.
- Revenue grew from ₹50K/month to ₹1 Cr/month at peak.
- Maintained ₹25L weekly recurring revenue across FY 2021–22.
- Attracted attention of global players, prompting direct market entry.
“Streak helped us build more than a brand — they built a movement. From identity to scale, they delivered impact when the market needed it most.”
Our team will get in touch with you within 48 hours to kickstart our collaboration.