Often, children forget or don’t actively request Mattel products, leaving purchase decisions
to parents, who tend to opt for lower-priced alternatives. As a result, premium Mattel
brands were being skipped, reducing playtime with iconic products like Hot Wheels, UNO,
and Max Steel.
Conducted Usage, Attitude, and Behaviour (UAB) studies with children and mothers.
Ran play immersions, focus groups, and in-depth interviews to observe real usage and uncover insights on preferences and purchase drivers.
Designed strategies that made the brands more aspirational, memorable, and directly engaging for both kids and parents.
Developed an annual brand experience property for Hot Wheels, attracting 3,000+ kids across 40 cities and 150 stores.
Built aspirational campaigns for UNO and Max Steel, integrating storytelling, play-based engagement, and direct-to-consumer marketing.
Created cost-effective, scalable D2C touchpoints to maintain ongoing engagement and brand recall.
Hot Wheels regained market share, becoming the most widely sold toy car brand in India.
Mattel established direct engagement and aspirational brand equity for UNO and Max Steel.
Increased child-led purchase requests, reducing reliance on price-based parental decisions.
Scalable brand experience framework that could be replicated across other Mattel properties.
" Streak gave us speed and scale without compromising quality. Their LOOP workflows kept us ahead, every single day. "
Our team will get in touch with you within 48 hours to kickstart our collaboration.