Streak Creative Content

Phoenix Bangalore ONE — Selling Luxury with the ‘Best of the West’ Campaign

How Streak drove branding, campaigns, and sales for one of Bangalore’s most luxurious residential projects.
LOOP BEGINS

Context & Challenge

Phoenix Bangalore ONE is a luxury residential project in the heart of Bangalore. The challenge was to build a premium brand identity, design campaigns that resonated with high-net-worth buyers, and convert interest into sales for multiple towers.

LOOP Solution

Developed the ‘Best of the West’ campaign, highlighting the project’s luxury, location, and lifestyle appeal.

Created a branding and marketing strategy spanning digital, print, and experiential channels.

Designed targeted campaigns to engage affluent buyers and drive site visits and inquiries.

Execution Highlights

Integrated visual storytelling and aspirational messaging across all campaign touchpoints.

Focused on tower-specific promotions, aligning messaging with buyer priorities.

Leveraged digital campaigns, PR, and events to maximize visibility and credibility.

Ensured consistent branding from awareness to conversion, making luxury tangible and desirable.

Results

Towers 3, 4, and 5 sold following campaign launch.

Campaign won ET Now ‘Star of the Industry Awards’ for excellence in real estate marketing.

Established ‘Best of the West’ as a benchmark for luxury real estate campaigns in Bangalore.

Strengthened Phoenix’s brand perception as a premier luxury developer in the region.

" Streak gave us speed and scale without compromising quality. Their LOOP workflows kept us ahead, every single day. "

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