VPHRASE wanted to launch Phrazor, a next-generation NLG platform, aimed at helping
professionals and enterprises make mindful decisions with meaningful insights. The
challenge was to translate a complex product into an intuitive, visually appealing digital
journey that communicates its value and encourages adoption.
Developed custom wireframes mapping the entire user journey — from discovery to purchase.
Designed bright gradient colours, infographics, and custom illustrations to make complex analytics engaging and easy to understand.
Ensured the product’s interface looked as good as it worked, creating a balance between aesthetics and usability.
Interactive visualizations and infographics to explain features and benefits.
Clear navigation and journey flows optimized for enterprise users and decision makers.
Consistent brand identity across website, product UI, and marketing touchpoints.
Focus on educational storytelling to help users understand how Phrazor delivers meaningful insights.
Streamlined discovery-to-purchase journey, improving user understanding and engagement.
Created a compelling product narrative that positions Phrazor as a go-to NLG platform for enterprises.
Enhanced user adoption and confidence, translating complex analytics into actionable decisions.
Established a strong visual and functional identity, differentiating Phrazor in the competitive NLG market.
" Streak gave us speed and scale without compromising quality. Their LOOP workflows kept us ahead, every single day. "
Our team will get in touch with you within 48 hours to kickstart our collaboration.