Wedding preparations can be overwhelming. Customers struggled to decide what to buy and
often missed key essentials. Amazon needed a single, stress-free destination for wedding
décor, gifts, furnishings, and essentials.
Conducted research to understand shopper behaviours: last-minute buyers, long-time planners, and gift seekers.
Identified pain points around discovery, choice overload, and cultural relevance.
Reframed the store experience to simplify shopping and guide users toward curated solutions.
Curated categories: décor, gifts, furnishings, accessories, and essentials.
Festive design: vibrant reds, floral motifs, glitter accents, and traditional musical illustrations.
Features like Budget Sort, “For Him & For Her” sections, and intuitive navigation made discovery seamless.
+35% store visibility vs previous wedding season.
+0.6% engagement (CTR) vs industry average 0.4%.
12% conversion rate vs Amazon India benchmark 9–15%.
₹4,300 average order value.
+2.5x repeat purchases for curated wedding collections.
" Streak gave us speed and scale without compromising quality. Their LOOP workflows kept us ahead, every single day. "
Our team will get in touch with you within 48 hours to kickstart our collaboration.