WWE aimed to expand its licensed product range in India, but growth was hindered by a
lack of clear understanding of its audience. The challenge was to identify consumer
segments and tailor strategies to maximize engagement and accelerate product off-takes.
Conducted research to understand WWE’s core audience: younger boys (4–13 yrs) who actively played with WWE products, and teenagers (13+) who engaged deeply with the brand through TV, collectibles, and events.
Developed segment-specific activation strategies to address different engagement levels and motivations.
Recommended step-change strategies to drive licensed product growth across all categories.
Organized consumer events tailored to each segment, providing experiential engagement and strengthening brand connection.
Launched the WWE Loyalty Program at Mumbai COMICON, incentivizing purchases and repeat engagement.
Activated retail campaigns to mobilize product momentum, aligning experiences with product availability and visibility.
Accelerated off-takes of core WWE products across India.
Increased brand engagement among both younger and older segments.
Established a scalable framework for licensed product growth across categories.
WWE strengthened its presence in India, connecting play, collect, and viewership behaviours to drive sales.
" Streak gave us speed and scale without compromising quality. Their LOOP workflows kept us ahead, every single day. "
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