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Reduce CAC.
Lift LTV.
Compound Growth.

Streak Signals: Monthly insights for e-commerce leaders. AI-powered benchmarks, creative frameworks, and retention playbooks to scale revenue 3x faster.
Subscribe to Streak Signals: E-Commerce Edition

Reduce CAC. Lift LTV. Compound Growth.

Streak Signals: Monthly insights for e-commerce leaders. AI-powered benchmarks, creative frameworks, and retention playbooks to scale revenue 3x faster.

Quick Commerce Ate Your Category. Now What?

On New Year’s Eve 2025, Blinkit and Zomato together delivered a record 7.5 million orders in a single day — serving 6.3 million customers across India. That is not a statistic about food delivery.

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The Budget Gave You a Gift. Most Brands Waste It.

On 1 February 2026, FM Nirmala Sitharaman presented her ninth Union Budget — where individuals earning up to ₹12 lakh pay zero tax, and salaried employees earning up to ₹12.75 lakh pay nothing — was retained in full.

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ONDC Has 700,000 Sellers. Nobody Built a Brand on It Yet.

The Open Network for Digital Commerce continues to grow — seller onboarding is accelerating, GMV is climbing, and the government’s intent to democratise digital commerce is becoming operationally real.

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Amazon Traffic Hit New Highs. Consumption Behaved Differently.

December extended a pattern Amazon itself has been signalling all year: record visits, broader category exploration, but shorter attention windows.

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Own the Rhythm: Building Your E-commerce Tentpole Launch

Indian e-commerce has always been dynamic. But in 2025, the ground beneath it is shifting in a way that is structural, not seasonal.

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GST 2.0 is not a compliance update. It’s the biggest reset Indian e-commerce has seen.

Structural resets like GST 2.0 e-commerce impact happen maybe once a decade. Most brands will treat it as compliance. A few will treat it as positioning.

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HOW IT WORKS

Strategic Category Reports

We don’t just create — we start with understanding.

Our strategy team analyses platform trends, consumer behaviour, and pricing patterns, crafting a Category Growth Blueprint that informs every creative and commercial decision ahead.

What You’ll Get

CAC and LTV benchmarks across D2C brands

Creative + performance experiments tested weekly through LOOP

Retention and CRM systems have proven to triple repeat orders

Why It Matters:

Ad costs rise. Repeat rates stall. Streak Signals delivers what worked last month across leading e-commerce brands like Wakefit and Licious — so you can scale smarter.

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