Indian e-commerce has always been dynamic. But in 2025, the ground beneath it is shifting in a way that is structural, not seasonal.
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Piyush Pandey, the man who gave this industry its accent — who moved Indian advertising away from borrowed Western tonality and grounded it in our culture, our humour, and our emotional truth — passed away at 70.
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India is building faster than any nation its size. Urbanisation, housing expansions, and commercial infrastructure have pushed demand to historic highs.
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Structural resets like GST 2.0 e-commerce impact happen maybe once a decade. Most brands will treat it as compliance. A few will treat it as positioning. Those few will exit this festive season not just richer in revenue — but stronger in brand trust.
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