Indian e-commerce has always been dynamic. But in 2025, the ground beneath it is shifting in a way that is structural, not seasonal.
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Piyush Pandey, the man who gave this industry its accent — who moved Indian advertising away from borrowed Western tonality and grounded it in our culture, our humour, and our emotional truth — passed away at 70.
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India is building faster than any nation its size. Urbanisation, housing expansions, and commercial infrastructure have pushed demand to historic highs.
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How LOOP curated accessible home décor and organisation essentials to boost visibility, engagement, and conversions.
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How LOOP transformed wedding shopping into a joyful, curated, and culturally immersive destination
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How Streak drove branding, campaigns, and sales for one of Bangalore’s most luxurious residential projects.
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How Streak generated high-quality leads for artificial turf and tennis court infrastructure across India and Southeast Asia.
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How Streak identified audience segments and boosted licensed product sales across all categories.
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How Streak helped Mattel reconnect with kids and parents, building aspirational brand experiences that drove engagement and sales.
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How Streak designed an engaging discovery-to-purchase experience for VPHRASE’s NLG product, Phrazor.
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